Many brands and organizations are led by a mission that guides their path forward. As creative problem solvers, we regularly immerse ourselves in the lives of others to establish and define experiences and principles through research and data. Seldom do we turn that practice on ourselves to define who we are, where we want to go and how we’re going to get there.

Through a group participatory exercise, a series of questions will lead participants to define their own individual pillars in work and life. Through qualitative introspection and quantitative analysis in the moment, workshop participants will define and share their own personal mission statements with the group.

"We’re in business to save our home planet."

— Patagonia

"We seek the truth and help people understand the world."

— The New York Times

Key Takeaways:

  • Participants will use methods in user experience to reflect on personal ethos and purpose

  • Participants will experience empathy, by celebrating individuality and kinship among creative peers through shared mission statements

  • Participants will take stock to appreciate themselves, and others who have influenced and impacted their work and life

About Your Facilitator

Why are you teaching at RAD Summit?

Group reflection in the outdoors seems like a great pairing to share and absorb lessons that will have a lasting impact on my life and work. I’m an insatiable tourist, and the inspiration of unfamiliarity has always been my comfort zone, for better or worse.

What’s your craziest camping or outdoor experience?

Too many to list. But most recently, curiously poking my head into a dark hole in Joshua Tree and narrowly avoiding a rattlesnake bite to the face. I try to maintain one near death life-affirming experience per year, and there’s no better place to do so than in the wild.

Levon Sharrow   Interactive Art Director,  Patagonia

Levon Sharrow

Interactive Art Director, Patagonia


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